Revolutionizing Fashion: How True to Form is Solving the Perfect Fit Dilemma

Tired of the endless cycle of ordering clothes online only to return them because of an imperfect fit? Tune into this empowering episode of Lioness Conversations as host Jen Porter chats with Janice Tam, co-founder and CEO of True to Form. This groundbreaking company is transforming the fashion industry with its innovative 3D body scanning and fit prediction software, aiming to make perfectly fitting clothing accessible to everyone.

Janice, a self-proclaimed "hard to fit" shopper, shares the personal journey that led her and her sister/CTO Margaret to create True to Form. Their technology allows users to get over 60 precise body measurements from a simple smartphone scan, empowering brands to deliver the right fit the first time.

What You'll Discover:

• The Power of Precision: Learn how True to Form's cutting-edge 3D body scanning provides accurate measurements, reducing guesswork for both consumers and brands.
• Beyond the Hanger: Understand how this technology is driving a near 4x conversion lift and a 59% reduction in returns for brands, significantly impacting their bottom line and customer satisfaction.
• The Emotional Connection to Fit: Explore the psychological impact of ill-fitting clothes and how True to Form is helping women (and all consumers) feel more confident and joyful in their wardrobes.
• From Personal Problem to Industry Solution: Hear the inspiring backstory of how a need for custom dress forms evolved into a full-fledged software business poised to disrupt the fashion world.
• The Future of Online Shopping: Find out why Janice believes e-commerce will continue to dominate clothing sales and how True to Form is addressing the unique challenges of online apparel shopping.
• The Entrepreneurial Journey: Gain insights into the realities of being a female founder, the importance of community, and how to navigate self-doubt and setbacks with resilience and optimism.

Janice also reveals how you can experience True to Form today through their brand partnerships and even get your own measurements using their app. This episode is a must-listen for anyone who loves fashion, struggles with finding the right fit, or is curious about the future of retail and the power of innovative entrepreneurship.

Ready to find your perfect fit? Visit truetoform.fit to learn more and support this incredible innovation!

What was your biggest takeaway from hearing about True to Form's impact on both consumers and brands?

Join the Lioness Community or nominate yourself or another amazing woman here: https://www.jenportercoach.com/

Chapters

00:00 Empowering Women Through Fashion Innovation

02:54 Transforming the Shopping Experience with True to Form

05:40 The Impact of Technology on Fit and Returns

08:44 Personal Journey: From Idea to Business

11:33 Navigating the E-commerce Landscape Post-COVID

14:13 Understanding Consumer Emotions in Fashion

17:05 User Experience and Consumer Engagement

20:04 Brand Partnerships and Market Expansion

22:45 The Challenges of Female Entrepreneurship

25:31 Building Resilience in Business

28:23 Future Vision: Expanding True to Form

31:07 The Importance of Community and Support

33:47 Closing Thoughts and Call to Action